PANTONE
WHO? Pantone is the leading authority on color.
WHAT? That's right. They are the ones in charge of color standards. Deciding what color is what, giving it a proper name and number, and keeping all things color: universal.
WHEN? Pantone was started in 1963 by Lawrence Herbert In 1963.
WHERE? New York
WHY? Up until then there was no universal color matching system. Meaning colors printed in magazines/on products/even pantyhose (see story below) were inconsistent. How off were they? Well, just try googling a color (beige, teal, turquoise) and see how consistent the internet is...
WHAT? That's right. They are the ones in charge of color standards. Deciding what color is what, giving it a proper name and number, and keeping all things color: universal.
WHEN? Pantone was started in 1963 by Lawrence Herbert In 1963.
WHERE? New York
WHY? Up until then there was no universal color matching system. Meaning colors printed in magazines/on products/even pantyhose (see story below) were inconsistent. How off were they? Well, just try googling a color (beige, teal, turquoise) and see how consistent the internet is...
READ MORE ABOUT THE HISTORY OF PANTONE HERE: www.nytimes.com/2013/02/24/magazine/who-made-that-pantone-chip.html
HOW: a unified color system in which each shade was expressed as a number.“If somebody in New York wanted something printed in Tokyo, they would simply open up the book and say, ‘Give me Pantone 123,’ ”
NEATO! Over the years, Pantone has not only been the standard for color unification BUT they've also become the authority on trending colors. Each year, pantone releases a new "color of the year"
HOW: a unified color system in which each shade was expressed as a number.“If somebody in New York wanted something printed in Tokyo, they would simply open up the book and say, ‘Give me Pantone 123,’ ”
NEATO! Over the years, Pantone has not only been the standard for color unification BUT they've also become the authority on trending colors. Each year, pantone releases a new "color of the year"
GUESS THE COLOR OF 2019....
YOUR PROJECT: What would be YOUR color of the year?
- Think of a color that defines you or the color you hope to embody.
- Go to pantone here and search for your color: https://www.pantone.com/color-finder
- Take a screen shot of the options in brought up
- Choose the color that speaks to you most (take a screen shot of this too!)
- Search the web (pinterest!) to find images that reflect and use your color.
- Create a collage in photoshop USING SMART OBJECT & CLIPPING MASk (The template for this can be found in the drive under your class folder).
- 72dpi
- RGB color mode
- 10x10 inches
- Include
- your pantone color screen shot
- your name (match your pantone color)
- a collage of at least 6 images
- Save a PSD version for yourself
- Save a JPG version and turn it on Canvas
- WRITE UP include a write up about this color and why it represents you. 1 paragraph (can be turned in via comments on canvas)